Our Purpose: to make a difference in our industry, our community, our families, and each other.



Welcome to IDEA Auto Group!
IDEA Auto Group is a minority and women-owned company with some of the most experienced team members in the industry. We aren’t here to make a living. We are here to make a difference in our industry, in our communities, in our families, and with one other. We are on a mission to change the way people feel when they purchase or service a vehicle. We believe every interaction should be a no-hassle, efficient, pleasant, and even FUN experience! Our Kindness Wins culture is at the heart of everything we do. Experience the Difference isn’t just a tagline. It’s the way we hope customers feel every time they walk through our doors. The mission behind the tagline is found in all of our training, our processes, and showcased in the amenities we provide for our employees and customers. When you buy or service with an IDEA Auto Group store in greater Austin area, you can always expect a paperless processes, express service and express sales options, state-of-the-art facilities and technology, delivery specialists who care, cafés serving local coffee blends and healthy snacks, ridiculously comfortable lounges, kids play zones, dog parks, complimentary alignment checks, maintenance videos from our highly trained technicians, and friendly experts ready to help you and your family with every interaction.

