Our Purpose: to make a difference in our industry, our community, our families, and each other.
Welcome to IDEA Auto Group!
IDEA Auto Group is a minority and women-owned company with some of the most experienced team members in the industry. We aren’t here to make a living. We are here to make a difference in our industry, in our communities, in our families, and with one other. We are on a mission to change the way people feel when they purchase or service a vehicle. We believe every interaction should be a no-hassle, efficient, pleasant, and even FUN experience! Our Kindness Wins culture is at the heart of everything we do. Experience the Difference isn’t just a tagline. It’s the way we hope customers feel every time they walk through our doors. The mission behind the tagline is found in all of our training, our processes, and showcased in the amenities we provide for our employees and customers. When you buy or service with an IDEA Auto Group store in greater Austin area, you can always expect a paperless processes, express service and express sales options, state-of-the-art facilities and technology, delivery specialists who care, cafés serving local coffee blends and healthy snacks, ridiculously comfortable lounges, kids play zones, dog parks, complimentary alignment checks, maintenance videos from our highly trained technicians, and friendly experts ready to help you and your family with every interaction.
Courteous, professional, was able to get in and out quickly; Service Writer Jay was great
I was very satisfied with Eric Hernandez’s assistance in resolving my issue regarding my vehicle. He was very knowledgable, professional and courteous. He was very thorough in explaining the process. I am very thankful to him and the technician Mr Medina as well. I rated City Limits Nissan 5 stars because that is what they deserve and more. Again very grateful to both of these gentlemen. Thank you, C.R.
I really appreciate the team (Jesus "chuy" Aguilar Ruben Cortez that made my buying experience a joyable one. Thanks so much.
I found a Sentra on the City Limits site and got a call from Jacob. I was straight forward about what I wanted. He went straight to work and called me back with what I needed for the deal to work for me and my family. He didn’t try to give me the run around. We setup an appointment for a test drive. Once we did that, we were able to negotiate a price that worked better for us, and with no hesitation, management approved the deal and got the ball rolling. While the car was being detailed, Jacob ... Read More Google - Jul 5, 2025
I bought a Nissan Kicks. The store did not have the feature/color combination I was looking for and they were able to find one in the area and have it sent to the dealership. Rob Lee made magic happen. He truly listened to me and worked diligently to get me everything I was looking for. I was going in flexible because I didn't think the combination of model, features and color existed in the wild, but Rob found it! Also great working with Ruben Cortez, the financial professional that worked on my financing. I was able to pick ... Read More DealerRater - Jul 4, 2025
Daniel helped me and he was great! Really informative. I felt like he really cared and got a genuine vibe.
I found a Sentra on the City Limits site and got a call from Jacob. I was straight forward about what I wanted. He went straight to work and called me back with what I needed for the deal to work for me and my family. He didn’t try to give me the run around. We setup an appointment for a test drive. Once we did that, we were able to negotiate a price that worked better for us, and with no hesitation, management approved the deal and got the ball rolling. While the car was being detailed, Jacob ... Read More DealerRater - Jul 3, 2025
Hands down one of the best and least stressful car buying experiences I’ve had. Customer service was top notch!
I had a problem with my passenger door and this team dont check properly. Just to rotate wheels I 'd wait like 4 hrs and I had appointment.
Courteous, professional, was able to get in and out quickly; Service Writer Jay was great
I was very satisfied with Eric Hernandez’s assistance in resolving my issue regarding my vehicle. He was very knowledgable, professional and courteous. He was very thorough in explaining the process. I am very thankful to him and the technician Mr Medina as well. I rated City Limits Nissan 5 stars because that is what they deserve and more. Again very grateful to both of these gentlemen. Thank you, C.R.
I really appreciate the team (Jesus "chuy" Aguilar Ruben Cortez that made my buying experience a joyable one. Thanks so much.
I found a Sentra on the City Limits site and got a call from Jacob. I was straight forward about what I wanted. He went straight to work and called me back with what I needed for the deal to work for me and my family. He didn’t try to give me the run around. We setup an appointment for a test drive. Once we did that, we were able to negotiate a price that worked better for us, and with no hesitation, management approved the deal and got the ball rolling. While the car was being detailed, Jacob ... Read More Google - Jul 5, 2025
I bought a Nissan Kicks. The store did not have the feature/color combination I was looking for and they were able to find one in the area and have it sent to the dealership. Rob Lee made magic happen. He truly listened to me and worked diligently to get me everything I was looking for. I was going in flexible because I didn't think the combination of model, features and color existed in the wild, but Rob found it! Also great working with Ruben Cortez, the financial professional that worked on my financing. I was able to pick ... Read More DealerRater - Jul 4, 2025
Daniel helped me and he was great! Really informative. I felt like he really cared and got a genuine vibe.
I found a Sentra on the City Limits site and got a call from Jacob. I was straight forward about what I wanted. He went straight to work and called me back with what I needed for the deal to work for me and my family. He didn’t try to give me the run around. We setup an appointment for a test drive. Once we did that, we were able to negotiate a price that worked better for us, and with no hesitation, management approved the deal and got the ball rolling. While the car was being detailed, Jacob ... Read More DealerRater - Jul 3, 2025
Hands down one of the best and least stressful car buying experiences I’ve had. Customer service was top notch!
I had a problem with my passenger door and this team dont check properly. Just to rotate wheels I 'd wait like 4 hrs and I had appointment.
Alda was to the point no gimmicks, very professional. She layed all the details upfront and worked with us and helped us by highlighting key differences. It can be overwhelming test driving many vehicles and keeping tabs on all the features, but it was a breeze working with her. Thank you Juan for recommending her! Sorry we couldn’t meet that day.
It was a great experience since the new owners have taken over! Jay and Eric were very helpful.
Courteous, professional, was able to get in and out quickly; Service Writer Jay was great
I was very satisfied with Eric Hernandez’s assistance in resolving my issue regarding my vehicle. He was very knowledgable, professional and courteous. He was very thorough in explaining the process. I am very thankful to him and the technician Mr Medina as well. I rated City Limits Nissan 5 stars because that is what they deserve and more. Again very grateful to both of these gentlemen. Thank you, C.R.
I really appreciate the team (Jesus "chuy" Aguilar Ruben Cortez that made my buying experience a joyable one. Thanks so much.
I found a Sentra on the City Limits site and got a call from Jacob. I was straight forward about what I wanted. He went straight to work and called me back with what I needed for the deal to work for me and my family. He didn’t try to give me the run around. We setup an appointment for a test drive. Once we did that, we were able to negotiate a price that worked better for us, and with no hesitation, management approved the deal and got the ball rolling. While the car was being detailed, Jacob ... Read More Google - Jul 5, 2025
I bought a Nissan Kicks. The store did not have the feature/color combination I was looking for and they were able to find one in the area and have it sent to the dealership. Rob Lee made magic happen. He truly listened to me and worked diligently to get me everything I was looking for. I was going in flexible because I didn't think the combination of model, features and color existed in the wild, but Rob found it! Also great working with Ruben Cortez, the financial professional that worked on my financing. I was able to pick ... Read More DealerRater - Jul 4, 2025
Daniel helped me and he was great! Really informative. I felt like he really cared and got a genuine vibe.